Social media has changed the way people communicate.
Unfortunately, the rate of information populating on-line micro blogging software like Twitter has been difficult to manage for high profile activity. Permitting a virtually open pipeline for anyone on the planet to add data contributes to the vast amount of information, both valid and in-valid. There are a number of mash-ups that may reduce the clutter, but one solution is to limit your information pipeline to “trusted” information sources.
We have worked with a number of organizations in the private, public, and not-for-profit sectors to provide a means to leverage this powerful technology while reducing the risk of generating questionable information.
The process involves several steps:
1. Identify the issue you are trying to address
2. Define the audience
3. Identify the contributors
4. Identify the appropriate technology
5. Establish policies and process
6. Implement the solution
Our experience includes: corporate communications, critical infrastructure protection, crime prevention, disaster intelligence, and others.
